Uncover the Most Common Error That Companies Make When Using Promotional Products (and How to Correct It)!
So, you’re really looking forward to giving out promotional pens www.positivemediapromotions.com at your upcoming event. Possibly you’ve fantasized of people queuing up to buy your logo-adorned reusable shopping bags. This is where the majority of businesses fail miserably: by providing products that consumers do not desire. Choosing something uninteresting, unworkable, or otherwise forgettable is the worst possible choice. A lot of useless freebies that were just meant to be a formality wind up in a filing cabinet. Why waste money on things that will end up in the trash can anyway?
Think about this. Joe goes to a convention, his bag full with freebies. He rummages through a plethora of logo-adorned merchandise, including keychains, stress balls, and five unique bottle openers. Which one will he retain? Likely zero. Those little things end up being a nuisance. Imagine, though, that Joe manages to get his hands on a charming T-shirt or a portable phone charger. Your logo has suddenly become a regular part of his routine. He uses the freebie in his everyday life. Recall of the brand: achieved.
We should discuss how to rectify this oversight. That one thing? Pay heed. Take the time to hear out your listeners. In what ways are they useful? Find out which items from your swag table go missing first by asking, surveying, or observing them. Logic triumphs over emotion. Identify some things that would make you fight with your coworkers. Instead than just marketing to individuals, treat them to useful water bottles, technological gadgets, or even gourmet delicacies.
Give it a gentle shake. Ditch the pre-made coffee cups. Break the rules. Have you ever distributed premium wireless earphones? With each use, your brand becomes the center of attention. Try out some unusual products. Mini desk planters, foldable backpacks, and reusable cutlery are eye-catching and won’t be lost in a drawer.
Keep in mind that you shouldn’t just put your logo on everything. The goal is to become an indispensable part of your customer’s daily life. Ensure that it is both eye-catching and practical. Budgets are put to better use, and brands are seen in broad daylight rather than tucked away in a swag bag.
Disregard the flurry of quickly discarded knickknacks. Take aim at the “Where’d you find that?” look. Make sure your brand stays in people’s hands instead of their trash by offering them something that is too good to throw away.